Ofcom, the UK regulation and competition authority for communication industries, released a new study earlier today which shows a dramatic rise in the number of UK households that purchase goods directly from the internet. Internet shopping is now more popular in the UK than any other major country, as consumers in the UK spend an average of £1,083 a year on internet shopping compared to just £842 in Australia (the second highest country studied).
The UK’s fondness for net shopping is apparently driven by the adoption rates of smartphones and tablets, here are some of the standout statistics:
· 16% of all web traffic in the UK was from mobiles, tablets or other connected devices – more than any other European country.
· Four in ten UK adults now access Facebook, Twitter and others social networks via their mobiles.
· For 18 to 24-year-olds the figures is even higher, at 62%.
The report comes just weeks after major American companies announced an unprecedented increase in sales from e-commerce sites over the Black Friday holiday sales period compared to last year.
So what are the implications of this study for your business? It’s likely that you already have a website, but having it appear higher in search engine rankings will be critical going forward as new consumers rely even more on services such as Google and Bing search to tell them the ideal place to buy the products and services they require online. This is achieved through a process known as SEO, or Search Engine Optimisation, and is one of our specialities here at Yellow Box. We also recommend using more targeted advertising on search engines using systems such as Google Ads, which allow you to appear at the very top of searches on competitive keywords, and although SEO is more effective in the long run it’s best to use a combination of these services.
Another major implication is that due to the high saturation of smartphone and mobile internet users, having a mobile website for your business is more important than ever. If you haven’t come across them before, a mobile-friendly site is optimised specifically for handheld screens and means that the user doesn’t have to suffer through the frustrating ordeal of scrolling, zooming in and out repeatedly to find information they require on a regular website. You may have seen them before on the websites of major companies. The great thing about mobile sites is that they can actually run in parallel with your existing website, so the full desktop experience of your website isn’t diminished for users with full screen displays. They’re also much cheaper to produce than a full site – here at Yellow Box we offer ours for a very competitive rate considering the return you’re likely to get for your investment and can even set you up with your own unique .mobi domain.
Social media was yet another major part of the study, showing that younger demographics are increasingly using sites like Facebook and Twitter to communicate and that the boom is showing no signs of stopping soon, making it an ideal area to target your marketing towards with paid advertising, helping to increase your brand awareness.
If you’d like to capitalise on this news and take advantage of the emerging market, have a look around our site, shoot us an email or give us a call for a chat – we may just have the perfect solution for you.Black Friday, Business, Marketing, Mobile, Ofcom, Online, Sales, Search Engine Optimisation, SEO, Sites, Smartphones, Statistics, Study, UK