Since 2011 we’ve built over 250 websites and having got feedback from new clients and continuous testing, here are 5 reasons that can contribute to why your website hasn’t made you any money!
1. Not Mobile Friendly
Midway through 2015 Google confirmed that the number of local searches performed on their search engine by a smartphone passed the number performed on desktop and tablets. You can no longer afford to continue to neglect mobile visitors to your website. Having a website with long page loading times and poor usability will make mobile visitors leave your website as they become frustrated in trying to find the information they need.
2. No One Can Find It
“If you build it, they will come.” That line may have worked for Kevin Costner’s character in Field of Dreams. But if you think that this applies to your website then you’re wrong. You may have invested in a new website but if no one can find it when searching on Google then how do you expect customers to contact you?
3. You’re Not Using Social Media To Promote Your Business
This point continues on from not investing in SEO, social media is where the majority of internet users are spending their time and if you do not have a presence on these platforms and are not interacting with your customers then they will never discover your business, products or services.
4. You’re Not Showcasing Your Latest Work
You need to provide customers with information about what your business does and what better way than showing them the great work you are undertaking. If you’re a Building company then you will have a list of completed work that you can be taking images of, writing about and gathering testimonials from happy customers. All of this can be used on your website and social media to provide customers with the information they need to make the decision to contact you. Having viewed the Google Analytics of clients we have built websites for, when applicable, the most viewed pages are often the “Recent Projects” and “About Us” pages.
5. It’s Difficult For Customers To Contact You
Over half the people who visit your website will be browsing your site on their smart phone, they may be doing this when they wake up, their lunch breaks or on an evening when your business isn’t open. For that reason you need to ensure that your website has a contact form displayed on all pages of your website so that customers can make an enquiry when’s convenient to them. Forcing customers to only call or visit your business alienates customers who may have a simple question that needs answering before they decide to buy