Facebook is a vital platform to use for your business as it has been optimised for implementing marketing and sales strategies. Whether you are announcing special offers, competitions, discounts or events that are specific to Facebook, you can connect with a wider online audience and push sales. By having a Facebook business page you will be able to attract new customers. What you do on social media can influence how well your business does. Here are 5 ways to increase your sales using Facebook-
Be human, reply to comments and messages
People will follow your business online because they want to connect with you and get to know more about you.
Being able to have interaction between you and your followers creates a rapport that could lead to a purchase of your product/service. Facebook allows you to show your customer service skills and create a memorable shopping experience. You can do this by satisfying a buyer’s demand by responding to queries instantly.
You could even create a Facebook group based on your business and build a community!
Post regular updates about your product/service
By posting regular updates about your product or service you will increase your brand awareness and brand loyalty. When you encourage your followers to engage with your brand you can in turn make them buy your products/service on a regular basis. Once you have engaged with your followers enough is when you start with the calls to action. You can encourage followers to sign up to mailing lists or a click through to a separate landing page where they receive a voucher for their next purchase. However keep this to a minimum as every click or extra page in the process reduces your conversion rate by 15%.
Regular updates on Facebook will also benefit your business offline if it is not an eCommerce shop. For example, if you have a restaurant. Online you will be able to post opening times, your location or recent deals that will encourage your audience to make a visit.
Invest in high quality imagery and videos
Potential customers want to see exactly what they are getting. In order to push a purchase, you need to make sure what you are selling looks as good as it can. Having high quality imagery or videography can show professionalism and portray the quality of your products and services. Looking at your brand online is like window shopping. You need to entice people to come in and have a proper look around at your social platform or website from first impressions. If you can’t find the right high quality photos and videos for you, even using programmes such as Canva to create images can be a massive boost to your business.
Paid adverts
Facebook paid ads can help you fulfil your business goals. You can easily create and launch your business ads. As well as being able adjust your budget when you need to in order to meet your goals. You can target specific age ranges, gender or locations to reach your target audience. With paid ads, you can choose your call to action. Whether that is to increase page likes, boost engagement, encourage people to visit your website and make a purchase or claim an offer. Using specific short calls to actions on your ads such as ‘shop now’ or ‘buy now’ can also be very beneficial.
Carousel ads on Facebook are a great way to promote multiple products. With this ad option you can include up to 10 images and/or videos. All with calls to action for your audience to swipe through. If your audience sees something they like, they will be directed to the buying page as soon as they click on your ad. This makes the sales process straightforward and seamless.
Implement tracking – Facebook pixel & Google Analytics
Implementing tracking is the best way to see what your followers and customers like online.
Facebook pixel is an effective marketing measuring tool that can track your customer activity on your website. Not only will you get a better understanding of your visitors behaviours but you will also be able to re-target them to products or services that have shown interest in.
What are the posts that are the most successful at creating leads and sales? Using data from Google Analytics enables you to tailor your marketing strategy to what is popular and what actually works. Don’t forget you can also do this with your review section. Take note of what you could keep the same or change in order to get them to purchase again.
Social Media Marketing with Yellow Box Marketing
If you are needing help with paid advertising on Facebook or organic social posts, get in touch with us today at hello@yellowboxmarketing.co.uk or on 01642 715340. We have experience in social media management and targeted advertising to help drive your website traffic and boost your sales.