Before setting up an e-commerce website, one important thing to consider is if your staff have the time to handle additional orders, support emails and phone calls, as well as the packaging and distribution of your products. If your business has room to grow online, then heres why you need to be selling your products online!
Below are some of the reasons why you need to incorporate an e-commerce system as part of your business model.
1. You Can Gain New Customers Through Search Engines
There are many ways to make sure people can find your website. Whether you focus on long tail keywords or Pay Per Click advertising on Google, it is essential that your website appears when searching for the products or services you offer.
2. Sell Your Products Nation / World Wide
Customers do not have to visit your shop to buy your products, you can now send them direct to their door.
One major advantage of having an e-commerce website is that customers do not have to visit your shop to buy your products, as they can be delivered anywhere in the country and direct to the customer’s door.
3. Customers Can Browse Your Products No Matter Where They Are
Potential customers can browse your entire product range whilst sitting on their sofa watching TV. You can also up sell and cross sell by recommending products that relate to the ones they are browsing.
4. Your Social Media Following Is Growing But Potential Customers Have To Visit Your Business To Buy From You
For your business to really benefit from a growing social media following you need to make it as easy as possible for potential customers to buy your products. Continue to provide valuable content and then start sending your followers to your website is the best way to turn followers into customers.
5. The Number Of People Visiting Your Shop Is Falling
Let’s be blunt, the footfall on high streets throughout the UK is dropping and I bet you can name a couple of shops that have been boarded up on your local high street. With this in mind it is essential that you offer your customers an easy way to buy your products and being able to buy your products anywhere at any time is a great asset for any business.
6. You Want To Increase Sales
Increasing the number of opportunities to sell your products can massively contribute to the numbers of sales you generate. But don’t think that just by building an ecommerce website you will automatically gain new customers, there is still some leg work that has to go into making your website a success such as driving traffic, provide informative content and engage visitors.
7. Because It’s 2015!
In 2015, online spending in the UK is predicted to reach £107 billion, up 17% from £91 billion in 2014. So on average each one of us spends over £1,500 online each year!
Need I say any more?
If you’d like to have a more in depth chat about the benefits an e-commerce website can have for your business please get in touch.