Websites now don’t have a choice other than to be optimised for mobile. With 53.62% of all website traffic worldwide being generated through mobile phones in 2020, you must have a mobile-friendly website so people spend time on your website and grow your conversion rate. By having a positive mobile experience, visitors will keep returning and you will make the most of your traffic.
People can access your website from wherever they are at any time. So here are some tips on how to design a mobile-friendly website-
Make your website responsive
A responsive website will have the same content and information regardless of the device your visitor is viewing on. It is also beneficial for SEO to have a responsive site. A responsive website will respond to the device it is on and display and optimise its appearance to match. For instance, on desktop computers, your home page may have an image next to a block of text, but on a mobile device, it could appear with the block of text first and then the image underneath. You can use WordPress themes to help you achieve this.
Make your buttons easy to use
How many times have you been on a website on your phone and you’re having to keep pressing a small button that won’t click through? It’s a nightmare and will most definitely increase your bounce rate on your website. That is why it is important to make sure your buttons are big enough for a mobile or tablet screen size, especially as 75% of smartphone users use their thumbs to tap on the screen. This also includes simplifying your menus. By having them come up automatically big and clear or through a sidebar instead of zooming in to try and click a small button along the top, it makes navigation easier.
With smaller screen sizes, pop-ups are best avoided on mobile or tablet devices to enhance the user experience. It can be annoying when you’re just starting to read the information on a website through a mobile screen and a pop-up appears. Sometimes people won’t even bother to click it off and just leave your site immediately. If you think a pop-up is necessary to your business website, make sure that it is easy to cross off. Also ensure that it is not full of content that a user will have to sift through. Keep it simple.
Optimise loading times for mobile sites
A Google blog post revealed that mobile users tend to keep their attention on the screen only for 4-8 seconds at a time. This means that the longer your page takes to load, the more website visitors you will lose. To increase your load time to create a mobile-friendly site, simplify your site. You can regularly check your servers’ response time, optimise your images so they’re quick to appear, and ensure all your coding is correct. So the more organised the behind the scenes of your website is, the better the performance.
Use large fonts
You want your visitors to be able to read and navigate your website easily. That is why it’s recommended that you use a font size of at least 14px on a desktop. Also, it is important to make sure your font is readable for mobile users. There is no point in having detail about your product/service if visitors can’t clearly understand what they say. Inevitably you have a smaller screen size than desktop, so try changing up the boldness of fonts or sizes so it’s not just reams and reams of writing. This will keep your website visitors’ attention and encourage them to continue their journey.
Keep testing your website on mobile devices
To make sure your website is always optimised for mobile, you need to keep checking that everything is working smoothly. It is important to test so that you can sort out any issues. This includes slow load time, broken links, or misinformation. Through testing you will notice any problems quicker and be able to create a truly mobile friendly website. There is even a Google Mobile-Friendly Test Tool to help you see how easy it is for a visitor to use your page.
Website Design with Yellow Box Marketing
At Yellow Box Marketing, we have years of experience in bespoke website design and development for a range of industries, including hospitality, construction, and retail. So if you need help with creating a new mobile friendly website that will generate leads and promote your business, contact us today at [email protected] or make an online enquiry.