Right now in 2022, there’s no better time to start your YouTube business account and plunge into the exciting landscape of video content marketing. YouTube has you covered on all aspects of promoting your business: behind-the-scenes, tips and tricks, tutorials, testimonials, adverts, etc.
As YouTube is the most popular website in the world after Google, your business is significantly missing out if you haven’t got a YouTube account. But, don’t worry, in this blog we’re going to go through the steps to creating your own YouTube business account. It’s worth noting that YouTube is owned by Google, therefore, you will need a Google account to create a YouTube account.
Create A Google Account
If you haven’t already got a Google account, you will need to create one, here’s how:
To create a Google account, go to Google’s homepage and click Sign In in the upper right hand corner.
Click on Create account at the bottom of the page and choose To manage my business.
Enter your name, preferred email and password. Once that’s done, click Next and enter a recovery email and your birthday, gender, and phone number.
Congrats, your business now has an official Google account!
Create A YouTube Channel
Visit YouTube. You should already be logged in to YouTube with your Google account, if not, go to the upper right corner, click Sign in and enter your Google account username and password.
Once you’ve signed in, click on your account profile in the upper right corner, a drop-down menu will appear. On the menu, click Your channel/Create a channel.
You’ll be asked to name your channel and provide a profile picture. Your channel name is linked with every video you will publish, so make sure that you’ve got a consistent name with your overall branding. As for the profile picture, it’s recommended that you use a picture that’s at least 98 x 98 pixels and 4 MB or less.
Once you’ve confirmed your name and profile picture, your YouTube channel will be created. Congrats!
Customise Your YouTube Account
Now that your business YouTube channel is up and running, you can begin to customise the account to suit your brand. Consistency is the key here. To customise your channel, click on your account profile in the upper right corner, on the drop-down menu, click on Your channel.
You’ll land on your channel homepage, click Customise channel on the upper centre. This will take you to the channel customisation page – where all the magic happens!
There are three tabs in the top left corner, Layout, Branding and Basic info.
Click on Basic info. You’ll already have your channel name and icon sorted – it’s worth noting that you can change both of them at any time should you wish.
The first step is the most crucial, writing your channel overview in the Description box. Think of this description like an “About” section, you’ll want to provide plenty of information on your company and the video content you plan on creating. Search engines will use your channel description to rank your profile, so make sure you use many relevant keywords as possible.
Below that, you will see your Channel URL. You be able to personalise your channel URL once your account has over 100 subscribers, a channel icon, channel art, and is more than 30 days old. Until then, you will be stuck with the URL YouTube has given you.
The Links input is next. Here, you can post all of your social media pages, websites and whatever else you’d like to promote, making it easy for whoever views your channel to connect with you elsewhere.
Next up, there’s a Contact info box. Here you can add your business email so your subscribers can contact you for enquiries.
Click on Branding.
The next step is to add a 2560 x 1440 pixels homepage banner that will scale across desktop, tablet, mobile and TV – the image must be 6 MB or less. It’s best to create a banner that promotes the content that will be published on your channel.
After that, you can add a video watermark that will appear in the right-hand corner of every single video. You can add the same icon as your YouTube profile, or you could add another image related to your branding – the choice is yours.
Click on Layout.
At the top, you’ll see the Video spotlight section. Here you can add two different types of channel trailers, one for returning subscribers, another for viewers who haven’t subscribed. A channel trailer is a fantastic first video for your channel, you can introduce your brand, showcase what type of content viewers can expect and encourage people to subscribe.
Congrats, your channel has been customised, you can begin to create videos and work your way to getting money from your videos.
How To Get Your YouTube Channel Monetised
So, how exactly does a YouTube channel start earning money? Well, you need to join the YouTube Partner Programme to monetise your channel, once you’re eligible, you’ll be able to activate video advertising, channel members, super chats and merchandise.
To become eligible for the YouTube Partner Programme, you need to meet the following criteria:
- You need to have 1,000 subscribers on your YouTube channel.
- Your videos need to generate 4,000 watch-time hours over the last 12 months.
- You will need to authorise 2-Step Verification.
- You will need to comply with YouTube’s policies and guidelines.
Once each requirement has been met, your channel will be able to join the YouTube Partner Programme and be monetised!
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