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How to Write SEO Optimised Content

Posted on: January 20th, 2022 by The Yellow Box Team

SEO optimised content aims to have your website ranking higher in search engines for specific search terms. When you write for SEO you should focus on content that provides users with valuable information and also optimises keywords and key phrases so search engines can understand your content. 

Here are some tips on how to write SEO optimised content-

Research keywords

You can start your keyword research by picking a primary keyword. Choose one keyword and then add in related keywords. Tools such as SEMRush has insights such as Keyword Difficulty. This shows you how difficult it is to rank for certain keywords. Inevitably, the more niche your products, services, or locations are the easier it will be to rank. For example, hairdressers in London will be more difficult to rank for than hairdressers in Middlesbrough as there will be more competition. 

It is important however not to use too many keywords as you may get penalised for keyword stuffing and it’ll make your content not flow naturally.

 

Research your chosen topic 

If you intend to answer questions that your audience will be asking then you need to know what you’re talking about. People who have found the answer to their question in your article can become a loyal audience. Not only should you research your topic but research competitors too. What works for them and what are their audiences asking them? Once you start to research your chosen topic you will be able to create a structure to your content with important headings. 

Strong Heading

Having a strong heading will grab people’s attention and draw them in. You only have a short amount of time to make a big impression so your heading needs to be effective. A strong heading will increase your click-through rate.  You will have two titles for your content, the H1 tag title, and the meta title. The H1 title tag is on-page SEO whereas a meta title appears in the search engines and introduces your content to your potential audience. 


Interesting Meta Description

The meta description is what people searching will see under your page title in search engine results. It should only be between 140-160 characters as you don’t want your words to be cut off mid-sentence. A meta description accurately describes what is on the page and gives audiences an idea of what to expect if they click through. They also help search engines and searchers understand what the topic is and why your targeted keywords and phrases keep appearing in the content.


Good Structure

Having a good structure is essential for SEO and readability purposes. No one wants to read sentences that go on for ages with no stops in your blog posts. Neither do the search engines. Divide your content into paragraphs with clear subheadings. Even mix up how you present your content, for example using tables or bullet-point lists. 


Links

Links help search engines. Sometimes pages are discovered due to Google following a link from a trusted page. Internal links also help audiences navigate your website and push them towards other relevant information.

External links will help your audience receive extra information about what they are interested in which is not available on your website. However, Links to non-reputable sites or using out-of-date information will only hurt instead of help.

 

Include an Image 

Whether you want to include a product photograph or infographic, images can help break up your content and make it easier for audiences to digest the important information. It will also enhance your credibility and show exactly what you’re talking about. Having pictures or videos on your website pages with alt text can also mean that search engines like Google can rank them and therefore increase your traffic. 

 

Make sure though to change your generic filename on pictures or videos so that Google can identify the subject of your image. Also, make sure images are not too large so they don’t slow down your page loading time. 

 

Create Content Plan

Regularly adding new content is beneficial to your search engine optimisation strategy. Analysing your existing data and seeing which products/services or areas you need to improve on can be the basis of what you will write about next. Take a look at factors such as bounce rate and how long visitors spend on your site to see which content your audience is interested in and what works for you. 

 

Search Engine Optimisation With Yellow Box Marketing 

At Yellow Box Marketing,  we have extensive experience working closely with all types of businesses throughout the UK to improve their local and national search results, improve the relevant traffic to their websites, and increase conversions to customers. To see how we can help drive your traffic through search engine optimisation contact us today at [email protected] or make an online enquiry.

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