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How Will Google’s Mobile Friendly Ranking Update Affect Your Website?

Posted on: April 22nd, 2015 by The Yellow Box Team

From April 21st 2015, Google’s ranking algorithm will incorporate how mobile friendly a website is and will penalise sites that score low on mobile-friendliness. Websites that are not mobile friendly will be ranked lower by Google and they’ve stated that the algorithm change will “have a significant impact in our search results.”

Check your site’s mobile-friendliness

Google has made it really easy for you to test how mobile friendly your website is by setting up a mobile friendly test, simply the link below, enter your website address, click ‘Analyse’ and they’ll give you instant feedback on how you can improve your website.

What do you do if your website is not mobile friendly?

If your website is not mobile friendly then there are two options that you can take. Firstly, Responsive Design, this will entail redesigning and developing how your website is built. We can rebuild your website so that it automatically responds to the screen size of the device being used to view it, whether that be a desktop pc, tablet or smart phone. Since mid 2014 all of our websites have been built with a responsive design and we continue to develop our responsive website design to add additional features.

Secondly, you can opt for a Mobile Friendly Website, which will work alongside your current website and is built specifically for use on smartphones. This option allows you to keep your existing website and build a separate mobile site, the mobile site is only shown on smartphones and the code placed on your main website detects the screen size of the device visiting the site and sends it to the appropriate website.

What to do next?

If your website is not mobile friendly and you want to maintain your Google rankings, feel free to call us on 01642 715340 so we can discuss the best option for your business.

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