Are you missing a sales opportunity by not selling online?
The UK has the third-largest e-commerce market in the world – making over 568 billion pounds a year. If your business isn’t selling online, you’re missing out on a huge opportunity for sales, as well as business growth – awareness of your business increases with every sale.
The buying habits of your potential customers are changing – with more and more people choosing to shop online from the comfort of their own homes without ever stepping foot into brick-and-mortar stores.
There are many benefits to selling your products online:
You can save money selling online
There isn’t a huge initial cost, like purchasing, renting or decorating a physical store.
Multiple payment gateways can be utilised – such as PayPal, Stripe or Sage – to ensure payments are completed efficiently and quickly.
Manage your online store on the go
You and your team can manage your e-commerce store from anywhere at any time – from home, while travelling, or even in your brick-and-mortar store to boost sales and make more profit.
Implement easy discounts
You can easily manage sales and discounts site-wide, or just on specific products and styles.
Your online store is open 24/7
Your products are available to your customers at their convenience, making them more likely to make a purchase than if they had to wait until traditional store opening times, travel to your premises and make a purchase in person.
Filter your products
Using filtering tools, you can create the most user-friendly searching experience for your customers. If it takes them too long to find what they want, they will shop elsewhere. Take advantage of tools that can create various “styles” of products, such as different colours or sizes for your customers to choose from, instead of listing each item separately.
Track your analytics
Using tools like Google Analytics, you can build up detailed customer profiles that will help your marketing strategy – you can find out who is finding your e-commerce site, how they’re finding it and how they use the site to make purchases. Most importantly, perhaps, is where they leave, or ‘bounce’ from your site – by finding out when they leave the site without making a purchase, you can streamline your checkout process or improve your product pages to make this transition simpler and better for your customer.
Offer extra services
Investing in an automated email or notification system can let your customers know when their orders have been processed and their products shipped without you having to get in touch with them personally – saving you valuable time while providing an extra service for your customers.
Selling online gives you access to a customer base you might not have thought it was possible to tap into. If you’re a small local business, used to selling within a specific location, opening and optimising an e-commerce store with a seamless checkout process could send your products worldwide.
E-commerce website design with Yellow Box Marketing
If you want to take your business to the next level in 2020, Yellow Box Marketing can help design and build a professional and seamless e-commerce site. Whether your business sells online already, or you’re looking to start offering your products from an online store, our powerful, feature-rich websites give you and your team everything you’ll need to easily manage and sell your products.
Our e-commerce sites are designed to maximise sales and provide a seamless, hassle-free customer experience, from a dedicated eBay page or your existing website with powerful e-commerce tools like WordPress and WooCommerce.
Get in touch today to find out how we can help.