Pay Per Click Advertising is the fastest, most efficient way to instantly get your website to the very top of Google’s search engine. The adverts at the top of the page are reserved for Google’s own advertising service which can be an excellent form of sales and lead generation.
Pay Per Click Advertising is the fastest, most efficient way to instantly get your website to the very top of Google’s search engine. The adverts at the top of the page are reserved for Google’s own advertising service which can be an excellent form of sales and lead generation.
Pay Per Click advertising is an advert which shows up on Google when certain search terms have been entered into the search bar. Depending on how much you bid will determine which position your advert is shown with the highest bid shown at the top of the page.
Your advert will be brief and will relate to the search term that it shows up for so it entices potential customers to click your ad and view your website. Your advert will then link to the relevant landing page or product page that relates to the search term.
Example: If a potential customer is looking for new UPVC Windows for their home in Middlesbrough then they may search for ‘UPVC Windows in Middlesbrough’ we will then set your campaign so your company’s advert shows up for this search term and that your ad relates to the search term. Your advert may read ‘We Install UPVC Windows Throughout Middlesbrough’. When a potential customer clicks on your advert they will be taken to a landing page describing the service you provide along with your company information and a contact form to capture the customers details.
The actual cost per click is dependent on several factors including how competitive your chosen keywords are as well as how many people search the term on a daily basis. This means that prices can fluctuate over time, but for specific businesses this may be an extremely effective method of advertising.
At Yellow Box, we have experience in creating and maintaining these types of campaigns with Google in order to make sure businesses get the best possible return of investment. We do this through a thorough process of research and consultation into finding specific keywords that are relevant to your product, are frequently searched for and competition is limited.
