Instantly place your business at
the top of Google searches
If you want to drive high intent and relevant traffic to your website then Pay Per Click advertising is the way to instantly get your website to the very top of Google’s search engine. The adverts at the top of the page are reserved for Google’s own advertising service which can be utilised to drive traffic to your website that converts into sales and leads.
The ads show up on Google when certain search terms that relate to your business, products or services have been entered into the search bar. Depending on your daily budget and how much you bid will determine which position your advert is shown with the ad with the highest bid shown at the top of the page.
Your advert will be brief and will relate to the search term that it shows up for so it entices potential customers to click your ad and view your website. Your advert will then link to the relevant landing page or product page that relates to the search term.
Shopping Ads
Run ads on Google Shopping to sell more products on your ecommerce website. We can import your product catalog directly into your ad account and run ads to find new customers.
Tracking
Making sure tracking is set up and working from the outset so you can learn from the campaign quicker and more efficiently is essential.
Localisation
Through localisation of your searches, pay per click can pinpoint certain areas that will help drive more relevant users to your website.
Remarketing
Pay-per-click campaigns allow you to get in front of people who have already shown an interest. We can help move audiences into the buying stage through showcasing your features and why they would benefit from choosing you.
Keyword Research
Our team will research the best keywords to use for your business to reach the people who are looking specifically for your product or service.
Tailored PPC strategy
We will look at your business goals to create a tailored PPC strategy that we can work on with customisable targets to improve your return on investment.
How much does PPC cost?
The actual cost per click is dependent on several factors including how competitive your chosen keywords are; as well as how many people search the term on a daily basis. This means that prices can fluctuate over time, but the key to the campaign is to deliver a ROI that aligns with your goals and margins.
By targeting specific keywords and audiences, your ads will appear only in front of the people most likely to be interested in what you have to offer. This ensures that your money is put to work where it matters most: getting more customers!
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How we can help
At Yellow Box, we’re here to help you get your business in front of the right audience, at the right time. We have experience in creating and maintaining PPC ad campaigns within a wide range of different sectors. If you have an existing ad account that you’d like a free revie of or you’ve never advertised before and would like to discuss the benefits please drop us an enquiry and a member of our team will be in touch.
Discuss your project
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We’ve worked with businesses in all kinds of sectors to attract new customers through web, ecommerce and digital marketing.
Frequently Asked Questions
PPC advertising allows you to reach more people quickly, rather than slowly building up brand awareness. We can help you skyrocket your brand to the top of the search results and double your ROAS goals, along with significantly increasing revenue and clicks.
PPC advertising can offer a cost-effective method for generating leads. You can choose to spend as much or as little as you like on PPC campaigns.
PPC advertising can be used to target your ads based on demographics such as location, language and device.
PPC advertising will have an immediate impact on your business, while SEO takes time to show results.
Between content performance, hashtag analytics, ad spend and team productivity reports, we can help you develop a budget plan for your paid ads campaigns. We will go through a research process to evaluate how you can maximise your budget with us.
We’ll choose which keywords you want to bid on. High-purchase intent keywords can help ensure that your ads will be seen by the right kind of target audience. And you’ll have full control over what you spend and we can scale your spend as needed.