Pay Per Click Advertising is the fastest, most efficient way to instantly get your website to the very top of Google’s search engine. The adverts at the top of the page are reserved for Google’s own advertising service which can be an excellent form of sales and lead generation.
Pay Per Click advertising is an advert which shows up on Google when certain search terms have been entered into the search bar. Depending on how much you bid will determine which position your advert is shown with the highest bid shown at the top of the page.
Your advert will be brief and will relate to the search term that it shows up for so it entices potential customers to click your ad and view your website. Your advert will then link to the relevant landing page or product page that relates to the search term.