We know by now that social media is invaluable for business. Whether you take a leaf out of Innocent’s book and aim for a viral hit on Twitter (remember their infamous “blue” smoothie campaign last year?) or you provide amazing digital customer service on Facebook, the benefits of social media for your business are unparalleled!
It’s Time to Be Human
“Humanised marketing” is a trend that’s in full force at the moment, as consumers are burning out from insincere influencers and “perfectly polished marketing”. Businesses are capitalising on this burnout by offering a personal touch – sharing the ‘real life’ of owning or working for a business with behind-the-scenes pictures, live video, storytelling and humour – and who doesn’t love a sneaky behind the scenes look, right?
Shopping on Social
Getting involved with social shopping isn’t incredibly difficult. If you’re already on social media, it’s merely the act of tuning into the conversations happening about your brand and engaging with your followers. Both Facebook and Instagram now have fully rolling shoppable features for your business, allowing your followers to buy your product directly from your feed – talk about handy!
The Year of the Influencer
Since the ‘swipe up’ feature launched on Instagram back in 2019 (limited to influential business accounts which are verified or have over 10,000 followers) it’s clear that 2020 signaled the rise of the influencer. Collaborating with influencers from your area can be great for a small business as many followers will view/admire them as a trusted source.
Know When to Communicate 1 on 1
Responding to great customer feedback on social media is easy – you can retweet, share or repost their comments, send over your thanks publicly and use the whole experience to generate more leads for your business. Interacting with and rewarding a customer in a less public way is the next step. Take the nod from brands like fashion e-commerce giant Missguided who launched a customisable Whatsapp feed for their customers in 2019, bringing the brand and the customer one step closer.
Tell a Story
‘Story’ features on social media have become hugely popular over the last year or two, with Snapchat stories leading the way and Instagram quickly following. YouTube and Facebook have jumped on the bandwagon, with 1.45 billion daily users across Facebook and Instagram alone. It’s a great way to show yourself and your brand with sneak peeks, behind the scenes videos and product launches.
Instagram Reels invites you to create fun videos to share with your friends (or anyone on Instagram) Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share reels with your followers on feed and make them available to the wider Instagram community through a new space in explore and reach new audiences on a global stage.
If you want to kickstart your business’ social media in 2021, why not leave it to the professionals? Yellow Box Marketing can help you to create engaging, creative content to share across social media, such as promotional graphics and professional videos, as well as regularly updating information and communicating with customers. Get in touch to see how we can help your business in 2021.