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5 Ways to Increase Your Sales Using Facebook

Posted on: January 7th, 2022 by The Yellow Box Team

Facebook is a vital platform to use for your business as it has been optimised for implementing marketing and sales strategies. Whether you are announcing special offers, competitions, discounts or events that are specific to Facebook, you can connect with a wider online audience and push sales. By having a Facebook business page you will be able to attract new customers. What you do on social media can influence how well your business does. Here are 5 ways to increase your sales using Facebook- 

 

Be human, reply to comments and messages 

People will follow your business online because they want to connect with you and get to know more about you. 

Being able to have interaction between you and your followers creates a rapport that could lead to a purchase of your product/service. Facebook allows you to show your customer service skills and create a memorable shopping experience. You can do this by satisfying a buyer’s demand by responding to queries instantly. 

You could even create a Facebook group based on your business and build a community! 

 

Post regular updates about your product/service

By posting regular updates about your product or service you will increase your brand awareness and brand loyalty. When you encourage your followers to engage with your brand you can in turn make them buy your products/service on a regular basis. Once you have engaged with your followers enough is when you start with the calls to action. You can encourage followers to sign up to mailing lists or a click through to a separate landing page where they receive a voucher for their next purchase. However keep this to a minimum as every click or extra page in the process reduces your conversion rate by 15%

 

Regular updates on Facebook will also benefit your business offline if it is not an eCommerce shop. For example, if you have a restaurant. Online you will be able to post opening times, your location or recent deals that will encourage your audience to make a visit. 

 

Invest in high quality imagery and videos

Potential customers want to see exactly what they are getting. In order to push a purchase, you need to make sure what you are selling looks as good as it can. Having high quality imagery or videography can show professionalism and portray the quality of your products and services. Looking at your brand online is like window shopping. You need to entice people to come in and have a proper look around at your social platform or website from first impressions. If you can’t find the right high quality photos and videos for you, even using programmes such as Canva to create images can be a massive boost to your business. 

 

Paid adverts

Facebook paid ads can help you fulfil your business goals. You can easily create and launch your business ads. As well as being able adjust your budget when you need to in order to meet your goals. You can target specific age ranges, gender or locations to reach your target audience. With paid ads, you can choose your call to action. Whether that is to increase page likes, boost engagement, encourage people to visit your website and make a purchase or claim an offer. Using specific short calls to actions on your ads such as ‘shop now’ or ‘buy now’ can also be very beneficial. 

Carousel ads on Facebook are a great way to promote multiple products. With this ad option you can include up to 10 images and/or videos. All with calls to action for your audience to swipe through. If your audience sees something they like, they will be directed to the buying page as soon as they click on your ad. This makes the sales process straightforward and seamless. 

 

Implement tracking – Facebook pixel & Google Analytics

Implementing tracking is the best way to see what your followers and customers like online. 

Facebook pixel is an effective marketing measuring tool that can track your customer activity on your website. Not only will you get a better understanding of your visitors behaviours but you will also be able to re-target them to products or services that have shown interest in. 

What are the posts that are the most successful at creating leads and sales? Using data from Google Analytics enables you to tailor your marketing strategy to what is popular and what actually works. Don’t forget you can also do this with your review section. Take note of what you could keep the same or change in order to get them to purchase again. 

 

Social Media Marketing with Yellow Box Marketing 

If you are needing help with paid advertising on Facebook or organic social posts, get in touch with us today at [email protected] or on 01642 715340. We have experience in social media management and targeted advertising to help drive your website traffic and boost your sales. 


Different Types of Videos to Market Your Business

Posted on: December 17th, 2021 by The Yellow Box Team

It is easier than ever for potential customers to watch video clips online from your business. Whether it’s on social media, your website, or in an email campaign, engaging with video marketing has numerous benefits. Creating online video content can be a big factor in drawing in your audience’s attention, but what are the different types of videos you can use to market your business, and what are their purposes? 

 

Company Culture Videos 

Company culture videos are a great way to connect with your potential customers and clients. Through these videos, you can show off your company’s personality and values. 

Content such as ‘meet the team’ is ideal for putting faces to your business and making that human connection whilst adding authenticity to your company. This helps create trust between your business and your customers- which then creates leads and sales. 

Company culture videos can also be beneficial when it comes to hiring new staff. They give an insight into the people behind the company and the working environment.
With company culture videos you will want to focus on your mission and the values you want to get across to your audience. 

 

Product videos

Product demonstration videos can show off the features and benefits of what you are selling. They can show your customers why they need your product or service. These are beneficial videos for converting those customers who are in the awareness or consideration stage of the buyer’s journey. Product videos usually spark questions and could be the time that your audience will engage with you on a personal level.

As well as product demonstrations, product updates are also helpful to your existing customers. They will keep your customers up to date with the latest upgrades and releases. Your product video should generally run anywhere from 2–5 minutes for the best engagement results.

 

Explainer videos 

Compared to product videos, explainer videos are more educational. Your audience should come away from your video with extra knowledge. They are especially important if your business offers a service that isn’t easily understood. Ideally, they’d be placed on your homepage or landing page so your customers don’t have to go searching to recognise what you are all about. It is important to remain clear and concise with the information you provide. 

Explainer videos have the potential to be shareable content assets, so aim to make them engaging and try to connect with viewers on an emotional level.

You can share your ‘how to’ tips or a step-by-step tour. Even if you are just addressing your frequently asked questions, the explainer videos are something that can enhance your marketing strategy. These types of videos are great for establishing expertise and authority in your industry. 

 

Testimonial and case study videos

Testimonial videos are important to showcase the quality of your product or services. People love seeing real-life case studies of when something has been a success. How many times have you looked at the reviews section before making a purchase? People trust people’s opinions. 

Case studies showcase your work and explain to the viewer what you’ve achieved. They help show the journey to the end result. 

Testimonial videos and case studies are valuable to your marketing plan as they can be posted to your social media channels to show potential customers what others think of your business. They can also be reused so are beneficial in the long term too. 

 

Promotional videos

Usually, between 1-3 minutes, promotional videos typically involve a call to action. Whether it’s to sign up to a newsletter/event, contact/visit you, save a date or visit your website, these videos can make your audience aware while giving them a feel for your business. Promotional videos are like personal invitations in a video format. 

 

Behind the scenes videos 

Behind the scenes, videos are perfect for social media. They give that extra insight into what the day-to-day life is at your company. You can post them on your social platform feeds or even on Instagram, Facebook, or Snapchat stories for when you’re out and about. Many of these videos could even be filmed on your mobile devices, so you don’t even need any professional equipment as long as you still produce a high-quality video. Your goal with behind-the-scenes videos is to both inform and entertain. 

@yellowboxmarketingCreating video content for a local Italian restaurant 🐷🍕 #videography #TakingCareOfBiz #JamieMovie♬ Baby Work It – Your Favourite Garçon

 

Video Production at Yellow Box Marketing 

At Yellow Box Marketing, we have experience in creating high-quality 4K videos for your website, social media, and marketing campaigns. We will take care of everything from video production to video editing. Contact us today at [email protected] or on 01642 715340 to see how we can plan, create and share content that benefits your business.

 


How Can Pay Per Click Benefit Your Business?

Posted on: December 10th, 2021 by The Yellow Box Team

Pay Per Click (PPC) can transform your digital marketing strategy. Online, businesses face a lot of competition. To drive traffic to their website and boost their sales, they turn to PPC advertising. The success of pay per click is proven with 74% of brands saying PPC is a huge drive for their business. 

 

What Is Pay Per Click Advertising? 


Let’s start by defining what pay-per-click advertising is. Pay-per-click advertising enables you to advertise your business through web pages and search engines. You will be charged for your advertising once a click is made. 

By having a pay-per-click campaign, which contains multiple ad groups and includes ads and keywords you can allocate a budget to and set the goals you want to achieve.  

 

Once you have created your ads and set the maximum cost you want to pay for each click, your ad will go into an auction with other advertisers. This is so you can bid on the same keywords you are wanting. The auction determines the order in which the ads are shown.

Also, the more competitive the ad spot is, the more Google will look at the amount you have bid. However, your ad needs to meet the threshold set by Google. Otherwise, it will not be shown on the results page.

 

 Ads can be easily paused or stopped. You can adjust the budget at any time, so you are always in control. You can also put a cap on your daily/weekly/monthly spending. So you’ll always know much money is going out from the online marketing tool. 

The paid search aim is to generate a specific type of call to action.  This could include visiting the website, registering for a newsletter, or buying a product. 

 

Google Ads is one of the most popular PPC platform options available. However, Pay per click is also available on social media. This includes platforms such as Facebook, Instagram, and Linkedin.  You also have the option of PPC display ads that appear on websites related to a brand’s products and services that are of interest to the target audience. 

 

What are the benefits of Pay Per Click? 

 

Reach your target audience-  By using the most appropriate keywords you can be exposed to a high percentage of your target audience, and achieve more clicks. PPC ads are effective in bringing visitors to your website who are regularly searching for products and services like yours.  You can decide exactly when and where your ad will appear. 

 

For PPC ads on social media, you can take advantage of the information that social network platforms gather about individual users. This enables you to create highly segmented PPC ads to increase your chances of completing your goal. 

 

Help you get to the top of the search page- For advertising such as Google ads, you will be placed at the top of the page, ahead of organic search results. By being at the top, people will be more likely to see you and you can grab their attention immediately. This is extremely beneficial if you are just starting in your industry and need results fast. 

 

Not only will this get you noticed but search ads can increase brand awareness by 80%. By targeting specific keywords, it will help you build your brand image and establish yourself within your industry.

Increase your Return on Investment (ROI)- Your PPC campaign can help you achieve a good ROI. You can precisely target your potential customers based on their location, keywords, online behaviour, and interests with high purchase intent. Through pay-per-click advertising, you can create keyword-specific landing pages.  Also, you can target multiple locations that are necessary for your business. Pay per click can increase your sales as PPC visitors are 50% more likely to purchase something than organic visitors. 

 

You can track the success of your campaign- Pay per click campaigns are completely measurable. Online advertising can help you understand exactly what your customers are looking for. Not just drive website traffic. You can see exactly how much you are paying and how many visitors you’ve had to your website thanks to the ads. This helps you when it comes to testing different campaigns or landing pages that will be most effective for your business. 

 

Pay Per Click With Yellow Box Marketing 

 

At Yellow Box Marketing, we have extensive pay-per-click advertising experience. Our team can help you generate new sales and leads. We do this through effective campaigns that will get you the best possible return on investment.

If you want an efficient way to get your business at the top of a search engine results page, contact us at [email protected] or call us at 01642 715340.


5 ways to Improve your SEO and Organic Traffic

Posted on: December 3rd, 2021 by The Yellow Box Team

Search Engine Optimisation is the best way for any business to increase its organic traffic and rank higher in search engine results.
With a proven track record in helping small businesses get discovered, SEO also allows local businesses to grow in their areas due to it being an effective way to generate web traffic.

So what do you do if you don’t want to use paid search traffic to get more clicks? Well here is 5 ways to improve your SEO and organic traffic-

 

 

Make sure your content is SEO keyword-rich


Keyword research is a vital process to any SEO strategy. It lets you identify the exact phrase that your potential customers are searching for. Whether it is your website content, blog post, product description, or landing page, you need to choose industry-relevant words that visitors will engage with. Make sure your content is at a suitable, readable length.

When it comes to ranking positions, search engines love new, unique content. So it’s important to update your content regularly. You should however avoid keyword stuffing.

So to make your content SEO keywords effective, you should focus on one or two keywords and let synonyms and variations of them come up naturally.


Have an Easy to use Website


Making sure your website is easy for users to navigate is important. Not only to increase your website’s traffic, but for a seamless load time so your bounce rate will be low. Having a reliable website host offers guaranteed uptime and quick servers. So this means your website visitors can easily look around your website without having to wait for pages to load.

Even a 1 second delay in load times can cause you problems as it can lead to a 7% loss in conversions, 11% fewer page views, and a 16% decrease in customer satisfaction.
 

Use SEO Analytic Tools


SEO analytic tools are a great way to identify what’s popular terms in search engines and how you can rank better.
SEO tools can also help save you time and money. They can quickly do competitor analysis, track your positioning, site audits, and keyword research.
Using these handy tools can enhance your existing well-ranking page. Many tools offer the ability to identify new areas you could rank for, retargeting, and what you’re missing.
Plugins such as Semrush SEO writing assistant and Yoast SEO can help improve your readability, suggest related keywords, and check your SEO score when writing content.

 

SEO tools

 


Have Strong Meta Descriptions and Titles


It is important to optimize your titles, alt tags, and descriptions by including your target keywords. Meta descriptions that contain information about a user’s search query mean your website will have a better chance of improving your organic search traffic. The first thing that search engines such as Google or Bing look at when ranking your website is the metadata and the use of keywords in the first paragraph of your content.

An intriguing title will help catch people’s attention and get them clicking on your content. The meta description and title should give an insight into what your visitor should expect whilst making sure essential keywords are included to help with your search results. The combination of both together will prove to search engines that you are a trustworthy, authentic source.

 

 

Increase your Backlinks and Internal Links

Backlinks and internal links can help massively when it comes to helping you rank well in the search engines.
Factors that make backlinks effective include- 

  • It is to a website that is related to your industry
  • The link is from a high-quality article with a fast load time
  • The site has a good domain authority and is trustworthy

 

By producing high-quality content you’ll naturally attract backlinks and social media shares. This will drive your website traffic and increase your credibility.
Alternatively, Internal links are links to other pages of your website and your content. So they can lead to visitors staying on your website for longer as they look at other web pages.

 

Search Engine Optimisation With Yellow Box Marketing


At Yellow Box Marketing we can provide you with a range of SEO services to help you rank higher in the search engines, including website SEO audits, competition analysis, local search content, and ongoing optimisation.

Contact us today on 01642 715340 or make an online enquiry for a free SEO audit.


Tips for Creating a User Friendly Website

Posted on: November 26th, 2021 by The Yellow Box Team

Having a new, up to date website is great, but what’s the point in having one if it’s not user friendly?

Discover our tips for creating a website that is easy to use and straightforward to navigate- 

 

Plan Your Website Route

 

By planning your website route, you can help visitors have a better understanding of where they need to be, not just where they can go.

The best way to plan your website route is by creating an index page that lists all the pages on your site. This ensures visitors have easy access to alternate routes and a way of locating pages. You can also place your main navigation in a sidebar or along the top of your site to make it more visible.

You can also use meaningful navigation and drop-down titles that are clear. This means that your visitors should have a general idea of what to expect on a page before they’ve even clicked on the link.

Also, by having your logo always accessible and visible you can help visitors know they’re on the right site. Usually it is best to have your clickable logo located in the top left hand corner to direct visitors back to your home page. If you don’t have your logo clearly displayed on your website, not only are you missing a prime branding opportunity, but you could also be confusing visitors.

 

Make Sure Your Website Works on Every Platform and Browser

 

Firstly, you need to remember not everyone will be using a desktop to view your website. Some visitors will come from tablets and mobile devices. Consequently, you’ll need to optimise your site for these devices too. This includes having buttons that can be tapped easily on a small screen and ensuring your website looks good in the 4:3 aspect ratio that tablets use. It is also important to prefer to use GIF, PNG-8 and JPEG formats for best results.

Not everyone uses Google Chrome, so you need to ensure your website is fully optimised for every internet browser. 

 

 

 

Use Extra Website Elements


By using extra website elements such as ‘related products’, ‘recommended content’ or ‘related articles’ you can help users quickly find what they’re looking for and increase the time spent on your site. Links like this will also help search engines crawl your website and sitemap so they can identify how your site looks.

Whether you’re a small business or large company, external links are also beneficial to include. They help you become trustworthy and assist visitors with information that isn’t available on your website. 

Having a search bar is helpful for sites as it offers great navigational features. This allows people to easily search for keywords and topics without manually going to other pages. Especially if you have a site with lots of pages or content on a single page.

Displaying your social media icons also helps with creating a user friendly website. Not only will it direct people to your online presence on social platforms, but it will enable visitors to share your content.

 

Make Your Information Easy to Read

 

To make your information easier to read, it is beneficial to differ your text formatting. For example, when it comes to your web design, consider bullet point lists. They are a quick way for your visitors to take in content easily.

Although you’ll want to demonstrate your expertise in your field, try to not use too much industry jargon if possible. If you have a first time visitor they’ll want to take in information quickly and smoothly.

Also, by breaking up large sections of text with images/videos or call to action buttons you will keep your visitors engaged for longer. Make sure your call to actions are in suitable, easy to spot places on your page. In conjunction with this, you’ll want your buttons to be clear. For example, ‘Contact Us’, ‘Download Now’ or ‘Click Here to Order’. The key is not to over complicate it and confuse your audience.



Ensure Quick Load Times

 

If your business website takes a long time to load, your users will give up waiting and go to your competitor instead. This will increase your bounce rate on your website. Studies have revealed that people leave a website if it takes more than ten seconds to load. Additionally, too many videos and other multimedia on pages will inevitably slow down your site, so make sure to not overdo it!

Tools such as Google’s page speed insights and Pingdom enable you to check your site speed to make sure it’s up to standard. 


Keep It Simple


Too many options on a website will confuse your visitor, so keep it simple. If you have a site that is easy to use and mobile friendly, visitors are likely to return and buy from you. When creating your website you should design with your user in mind.  So you should always test the functionality before your site goes live, as a broken site won’t help customers or enhance your search engine optimisation.


Website Design With Yellow Box Marketing


At Yellow Box Marketing, we provide clients from every sector with high quality bespoke website projects that are easy to use and promote your business whilst generating leads. 

To find out more about how we can design your business a new website with user friendly navigation, email us at [email protected] or make an online enquiry now.


3 Reasons Why Your Brand Should Be On Social Media

Posted on: November 19th, 2021 by The Yellow Box Team

If you haven’t done so already, joining social media should be the top priority of your digital marketing strategy. Having a social media presence is a fast and effective way to reach your customers, gain valuable insights on your industry and consumer behaviours. It is also a great way to grow your brand awareness.

With over 3.78 billion daily active social media users in 2020, it shows how important having an online presence is when it is so easy to reach such a large audience.

Not only is social media used as a social network but it is also a great way to digitally advertise your brand and products.  



Your audience is


Firstly, social media is arguably the easiest way to get your business in front of a large audience. Whether that’s building relationships with your existing customers or reaching out to potential customers.

Customers choose brands to buy from based on trust and recognition. By posting regularly online you can build and prove your credibility. 

Social media management is also an effective customer service management tool. Simply be present on different channels based on your customers preference. By proving to your audience you provide responsive, rapid replies to queries, you build up a loyal customer base. 

Social media has the ability to humanise your company. Through posting glimpses of behind the scenes on your feed it make audiences understand what your company represents. When you are regularly active, sharing content and commenting on popular social networking sites, you are personifying your brand.

For this reason, having a better connection with your audience will lead you to more loyal customers as studies show 72% of users are also likely to recommend a brand to others after having a positive experience with it on social media.

Your competitor is

 

Social media is part of competitor research. You can see what people in the same industry as you are doing, their pain points and how you can utilise that. So you can use this information to influence your content ideas and other areas of your marketing strategy.

Looking at your competitor enables you to see how competitors are engaging with their customers. So you can see what tone of voice they are using and what they are offering.  Additionally, you can also see what their audiences are asking them. As a result of this, you can work out how to respond to their questions on your own page.

Furthermore, you don’t want your competitors to be on a social media platform that you’re not. This runs the risk of potential customers choosing them over you. However, a positive interaction on social networking platforms can lead to customers picking you over your competition.

Also, with your social media presence you have the ability to establish strong brand authority. This is done by showcasing your extensive knowledge about your product and industry in comparison to others in your field.

You’ll also benefit by easily seeing what’s new and trending in your industry. Online networking sites can give you valuable industry insights which can alter your social media strategy. 

 

Social Media


You can target your audience with specific content and drive them to your website to purchase your service or product


Social media sites such as Facebook, Instagram and Twitter can gather information on the audience your brand is targeting to help you tailor your content as 75% of people buy a product after they see it in their social media feeds. You have the ability to find out everything about your potential buyers from age, gender, location and interests.

These analytical tools allow you to monitor how well your posts are doing. By actively taking steps to improve your content through analysing your click through and engagement rates, you will positively impact the overall growth of your company.

In addition, you can regularly ask your customers for feedback about your services/products on social networking sites. As a result, you will be able to make sure you are delivering exactly what your customers want. 

Social media ads are an extremely cost effective way to share content and promote your brand on Facebook and Twitter. In addition, they let you choose to only show ads to the most qualified demographics.

Compared to traditional marketing, online adverts are lower in cost and can be tailored around your budget and needs. As a result, they are beneficial as they let you share information directly to your target audience.

With targeted online campaigns you can design them to increase focus and improve your ROI. With the knowledge online analytical tools provide you with, your targeted campaign will expose you to your key audiences.


Social Media Marketing With Yellow Box Marketing 


At Yellow Box Marketing we provide social media marketing so we can help you promote your business, interact with your customers and keep your business pages active.

Working with a social media strategy will lead to greater customer satisfaction and improve your brand loyalty. As well as, better SEO rankings and increasing your engagement rate.

Get in touch today with us today on [email protected] or call us at 01642 715340 to see how we can increase your website traffic and manage your social media through targeted adverts.


What are the benefits of Video Marketing?

Posted on: November 12th, 2021 by The Yellow Box Team

Video marketing is an essential tool for any business, no matter what sector you are in. Using video is advantageous for many aspects of your business. From raising brand awareness and driving sales to promoting your products or services and establishing a relationship with prospective customers.

Video marketing is helpful at all stages of your buyer’s journey. Whether it’s awareness, consideration or when they’re making a decision. Following watching a video, could be the time your prospective customer starts to follow your brand online or turns into a sale.


Brand awareness

 

Video can increase your brand awareness. This is because brand awareness deals with the emotions and values that people associate with your brand, and videos can portray just that!  Creating videos for various campaigns can be crucial for connecting with your audience and raising your profile. Subsequently, this will have a positive effect on other areas of your business.  

 

By posting videos on your social media channels too, you can gain social likes and shares that will help reach your target audience and increase your brand awareness. So, if you want greater engagement, video content is essential. Especially, since it is very accessible and easy to share.


Staying relevant to consumers by communicating brand values and culture is essential to building brand awareness. With regular online content, you will increase your visibility and become known as a reliable source before your prospective customers turn to your competitors.


Build trust with customers


Videos enable you to give a behind the scenes to your business. They can add a human touch to your brand which is beneficial as a smile or face led video leads to a 13% lift in video view rate and will then lead to a rapport being built with your customers.

Trust is the foundation of sales.  So, there is no better way to gain it than through videos on your social media, emails or website. It is also a beneficial way to find out what your audience likes and produce more video content that is the most engaging.

One way to build trust with your videos is through storytelling. Storytelling is key when it comes to video marketing. It allows you to connect with your audience by showing and telling who you are. Video marketing can show what your business is all about whilst leaving a memorable impression on your target audience.

The benefit of making it personal means you don’t even have to have professional videos. For instance, video content from your phone for live social media videos or Instagram reels are ideal for encouraging people to engage with your page.

 


Increase leads and sales


Furthermore, video marketing can help you increase leads and sales. You can streamline your buyer’s journey process and stand out from competitors. You can produce videos for every part of the awareness, consideration and decision stages. By including calls to action in just one video could push your potential buyer into investing in your product or services.

Another great way to use video content to increase leads and sales is through having an ‘explainer video’ on your product service landing page as 90% of users say that product videos are helpful in the decision process and almost 50% of internet users look for product related videos before purchasing. 

Product tutorial videos are also effective because they can help you show customers how the products work and what to expect in real life before they make a purchase. Additionally, 1:1 short targeted videos work well too. They can be personalised and sent to various demographics at various stages of their buyer journey.

 

Here are some statistics for you to see for yourself how effective video marketing can be for your business-

 

  • 76% of businesses say video has helped them increase sales
  • 80% of marketers say video has increased time spent on their website
  • 83% of business believe that video marketing gives them a good ROI
  • 81% of customers have been convinced to buy a product or service by watching a brand’s video

 

Your video collateral can stay relevant long after it is first released. Therefore, it can be repackaged in different areas of your overall marketing strategy. For example, as part of a blog post or email and social campaign. Subsequently, this enables you to continuously introduce new prospective customers to your brand.

Videos are quick and easy to consume. So, it also allows you to grab your audience’s attention whilst educating or entertaining them.
In short, there is no better time than now for you to invest in your video marketing strategy. 

 

Video Marketing with Yellow Box Marketing

 

At Yellow Box Marketing we can help you create high quality 4k videos for your website, social media and marketing campaigns with our video production services.  We have experience producing videos for businesses in every industry. So if you want to tell your story, deliver your business message and educate your audience through a promotional video, contact us today at [email protected] or on 01642 715340.

 


5 Ways to Drive Traffic and Boost your Sales this Black Friday

Posted on: November 5th, 2021 by The Yellow Box Team

Now Black Friday isn’t just a one day shopping event, it’s the full weekend ending with Cyber Monday. Therefore it is the ideal event to drive more traffic and boost sales on your website.
Black Friday is the perfect time for people to start Christmas shopping and they want to find the best Black Friday deals possible. This means it’s important to be prepared with your marketing, especially as results from an analysis on Google Trends data shows that search interest in Black Friday sales is starting earlier each year.


Email Marketing

During the Black Friday weekend, email marketing is a cost effective and quick way to expand your customer base whilst increasing your profit. A pre launch campaign and email list can transform your sales revenue.

Email marketing can also allow you to set up a cart abandonment email campaign to redirect your customers back to the products they were interested in buying. If sent within minutes, this can also stop your visitors going and buying from a competitor instead. You could even include discounts or rewards in your abandon cart emails to entice potential customers to make their purchase.

Make your subject line stand out. It is likely you’ll have your competitors targeting your mailing list too. So you need to be confident that you have a subject line and email content that is eye-catching. The subject line is the first thing people will see, so make it appealing!

 

Build up anticipation on Social Media

In the weeks and days leading up to Black Friday you should start your social media marketing campaigns to create anticipation and excitement about your brands deals.

As well as using your regular Instagram hashtags, use Black Friday hashtags like #blackfriday #cybermonday #blackfridaydeals #blackfridaysale. Then you are not only making your current followers aware you’re taking part in online Black Friday sales, but potential customers can discover you too. You can experiment with different Black Friday hashtags throughout the weekend. This allows you to see which ones get more likes and higher engagement.

You can use social media to give your followers sneak peeks of the products and discounts that will be involved in your Black Friday sales. You can get creative through gifs, videos or photos. This helps customers pre plan what they want to buy from you and helps those who have no idea what they are looking for. You can also attach direct links to your posts and stories to help streamline the buying process and the customer’s journey.

You can also offer social media channel specific deals such as ‘extra 10% off with this Instagram exclusive code’. This gives your followers extra incentives whilst still driving Black Friday traffic to your site and boosting your online shopping sales.

Black Friday

Increase your ad spend

Black Friday and Cyber Monday is a great time to increase your ad spend. If you plan to advertise on platforms such as Facebook, consider increasing your ad spend a few days before Black Friday. This gives your ad time to optimise for conversions and enables you to make any adjustments before the actual holiday shopping event. However, try and not make any important changes to your Facebook ads during Black Friday Cyber Monday. The Facebook algorithm will start over it’s learning phase about your ad which can take a while.

Inevitably, bidding on social media ads to aim at your target audience will become more expensive during this period. This is because there will be an increased number of advertisers trying to reach potential shoppers with Black Friday ads on Facebook and Instagram. That is why it’s important to bid before Black Friday and Cyber Monday when ads will be less expensive but will still get you in front of your intended audience. It is also a great time to invest in lookalike audiences so you can reach new customers that are very similar to your existing ones.

 

Optimise your website

Black Friday is most likely the time you’ll have the most traffic to your site. So you want to make sure it’s optimised to handle the amount of visitors and convert them to customers as last year 7 out 10 online sessions were on mobile.

Customers want to see exactly what they are buying so you need high quality images with a fast load time to really grab your potential customers’ attention. This is vital when it comes to viewing on mobile. Your site needs to be mobile friendly with a quick page speed, so your visitors can navigate your website easily.

One click buying is perfect for enabling your customers to check out quickly and for you to guarantee a sale on Black Friday. By having a secure mobile wallet with customer information instantly available such as Paypal, Google Pay or Apple Pay, you can allow for a checkout within seconds. Alternatively, guest checkouts are a great option. They allow for a quick checkout that won’t require a lot of effort, but you’ll still get the necessary customer information.

Your customers will be scanning your website and product descriptions to try and get as many of the best Black Friday deals as possible. This means you’ll want to update your product descriptions beforehand to make them detailed but straight to the point.

 

Create a gift guide

Black Friday can be the opportunity for people to buy from you for the first time, so it’s important to speak in a broader term about your brand and products/services. By creating a gift guide you will not only highlight your deals and products but it can give a sense of direction to new visitors to your site.

A gift guide is easy to navigate as it highlights a list of curated products for different occasions and products. You can choose to target a specific audience based on price, interest, gender and age etc. For example you can create category pages or landing pages to show visually different segments such as ‘for her’, ‘for him’, or ‘christmas gifts’. A gift guide can also be used to promote your Black Friday 2021 event through posting it on your social media platforms and including it in your email campaigns for a wider reach.

 

 

Black Friday sales are an ideal opportunity for you to build your traffic in the long term and increase your overall revenue. So, to get the most out of Black Friday and Cyber Monday 2021, simplify your checkout, start your marketing early and clearly advertise what you have on offer. Make sure to consider your customers at every step of the process and provide them with a memorable shopping experience.


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