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Social Media Management

5 Reasons Why Your Social Media Marketing is Not Working For You

Posted on: February 11th, 2022 by The Yellow Box Team

Having a social media presence is great for businesses, but you need to make sure you know what you’re doing. Pushing out irrelevant content that your audience can’t connect to is pointless and won’t help you achieve your business goals. So here are 5 reasons your social media marketing is not working for you- 

 

Lack of Consistency

Posting on your social media once in a blue moon is not beneficial. By regularly posting you will slowly but surely grow your followers and engagement rate. Having a content calendar will really help you structure what you are posting out. Here you will see what has gone out, what is scheduled to be posted, and what you need to add-in. 

 

When you have consistency in your posting you will gain trust from potential customers and they will be more willing to buy from you. How many times have you gone on to a business’s social media page and been turned off from not seeing they haven’t posted in months? Consistency is key! 

 

You Don’t Understand your Audience 

You need to know what your audience likes, dislikes, and wants to know. There is no point in posting about something your audience is disinterested in or has no benefit to them. This also links to making sure you provide high-quality customer service through social media. A positive interaction online will keep bringing visitors back and create leads. Social media is great for answering your customer’s questions and starting conversations. You need to make sure that your target audience and what they want is clearly defined. 

 

Poor Content

Visuals make a big difference when it comes to getting people’s attention online. Whether it is a professional image or video footage, it will help draw potential customers in and showcase your product or service. Posting long passages of text can lose people’s attention so the key on social media is to be simple and to keep it snappy. If you are writing lots of content, break it up with images, videos, or GIFs. 

 

Your content needs to provide your audience with something. That could be to inform or to entertain. If your audience feels like they have gained something from your content, it is more than likely brand loyalty will be gained and they will return. This means your content shouldn’t be too sales orientated. You need to show you are able to solve potential customers’ problems. You can do this through the power of storytelling where it isn’t a straight-up sales pitch. 

No Testing is Being Done 

A/B testing on social media is a powerful tool for making the best ads for your specific situation. By splitting your audience into groups with different variations of the same ad helps determine what makes great content and what has the best response. This can help maximise your social media marketing strategy. 

It can also help you see the difference in preferences amongst social media platforms. For example, the ad you run on Facebook may not be as effective on Instagram, you will need to change some variables such as calls to action. 

 

You Don’t Track Your Performance

Looking at how your social media posts are doing will help you create and define your marketing strategy. Here you will be able to monitor what posts are successful. As well as what calls to action bring in the most website visitors or followers. This also links to A/B testing. It’s all well and good setting up different versions of posts but you need to monitor the outcomes for the best results. 

 

Social Media Marketing with Yellow Box Marketing 

At Yellow Box Marketing we can help you create engaging and creative content that is targeted to your audience. We can provide your audience with a positive online experience with our social media management service and keep your social pages active. If you want to know more about our social media marketing, email us at [email protected] or make an online inquiry now.


5 Ways to Increase Your Sales Using Facebook

Posted on: January 7th, 2022 by The Yellow Box Team

Facebook is a vital platform to use for your business as it has been optimised for implementing marketing and sales strategies. Whether you are announcing special offers, competitions, discounts or events that are specific to Facebook, you can connect with a wider online audience and push sales. By having a Facebook business page you will be able to attract new customers. What you do on social media can influence how well your business does. Here are 5 ways to increase your sales using Facebook- 

 

Be human, reply to comments and messages 

People will follow your business online because they want to connect with you and get to know more about you. 

Being able to have interaction between you and your followers creates a rapport that could lead to a purchase of your product/service. Facebook allows you to show your customer service skills and create a memorable shopping experience. You can do this by satisfying a buyer’s demand by responding to queries instantly. 

You could even create a Facebook group based on your business and build a community! 

 

Post regular updates about your product/service

By posting regular updates about your product or service you will increase your brand awareness and brand loyalty. When you encourage your followers to engage with your brand you can in turn make them buy your products/service on a regular basis. Once you have engaged with your followers enough is when you start with the calls to action. You can encourage followers to sign up to mailing lists or a click through to a separate landing page where they receive a voucher for their next purchase. However keep this to a minimum as every click or extra page in the process reduces your conversion rate by 15%

 

Regular updates on Facebook will also benefit your business offline if it is not an eCommerce shop. For example, if you have a restaurant. Online you will be able to post opening times, your location or recent deals that will encourage your audience to make a visit. 

 

Invest in high quality imagery and videos

Potential customers want to see exactly what they are getting. In order to push a purchase, you need to make sure what you are selling looks as good as it can. Having high quality imagery or videography can show professionalism and portray the quality of your products and services. Looking at your brand online is like window shopping. You need to entice people to come in and have a proper look around at your social platform or website from first impressions. If you can’t find the right high quality photos and videos for you, even using programmes such as Canva to create images can be a massive boost to your business. 

 

Paid adverts

Facebook paid ads can help you fulfil your business goals. You can easily create and launch your business ads. As well as being able adjust your budget when you need to in order to meet your goals. You can target specific age ranges, gender or locations to reach your target audience. With paid ads, you can choose your call to action. Whether that is to increase page likes, boost engagement, encourage people to visit your website and make a purchase or claim an offer. Using specific short calls to actions on your ads such as ‘shop now’ or ‘buy now’ can also be very beneficial. 

Carousel ads on Facebook are a great way to promote multiple products. With this ad option you can include up to 10 images and/or videos. All with calls to action for your audience to swipe through. If your audience sees something they like, they will be directed to the buying page as soon as they click on your ad. This makes the sales process straightforward and seamless. 

 

Implement tracking – Facebook pixel & Google Analytics

Implementing tracking is the best way to see what your followers and customers like online. 

Facebook pixel is an effective marketing measuring tool that can track your customer activity on your website. Not only will you get a better understanding of your visitors behaviours but you will also be able to re-target them to products or services that have shown interest in. 

What are the posts that are the most successful at creating leads and sales? Using data from Google Analytics enables you to tailor your marketing strategy to what is popular and what actually works. Don’t forget you can also do this with your review section. Take note of what you could keep the same or change in order to get them to purchase again. 

 

Social Media Marketing with Yellow Box Marketing 

If you are needing help with paid advertising on Facebook or organic social posts, get in touch with us today at [email protected] or on 01642 715340. We have experience in social media management and targeted advertising to help drive your website traffic and boost your sales. 


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