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5 Ways to Increase Your Sales Using Facebook

Posted on: January 7th, 2022 by The Yellow Box Team

Facebook is a vital platform to use for your business as it has been optimised for implementing marketing and sales strategies. Whether you are announcing special offers, competitions, discounts or events that are specific to Facebook, you can connect with a wider online audience and push sales. By having a Facebook business page you will be able to attract new customers. What you do on social media can influence how well your business does. Here are 5 ways to increase your sales using Facebook- 

 

Be human, reply to comments and messages 

People will follow your business online because they want to connect with you and get to know more about you. 

Being able to have interaction between you and your followers creates a rapport that could lead to a purchase of your product/service. Facebook allows you to show your customer service skills and create a memorable shopping experience. You can do this by satisfying a buyer’s demand by responding to queries instantly. 

You could even create a Facebook group based on your business and build a community! 

 

Post regular updates about your product/service

By posting regular updates about your product or service you will increase your brand awareness and brand loyalty. When you encourage your followers to engage with your brand you can in turn make them buy your products/service on a regular basis. Once you have engaged with your followers enough is when you start with the calls to action. You can encourage followers to sign up to mailing lists or a click through to a separate landing page where they receive a voucher for their next purchase. However keep this to a minimum as every click or extra page in the process reduces your conversion rate by 15%

 

Regular updates on Facebook will also benefit your business offline if it is not an eCommerce shop. For example, if you have a restaurant. Online you will be able to post opening times, your location or recent deals that will encourage your audience to make a visit. 

 

Invest in high quality imagery and videos

Potential customers want to see exactly what they are getting. In order to push a purchase, you need to make sure what you are selling looks as good as it can. Having high quality imagery or videography can show professionalism and portray the quality of your products and services. Looking at your brand online is like window shopping. You need to entice people to come in and have a proper look around at your social platform or website from first impressions. If you can’t find the right high quality photos and videos for you, even using programmes such as Canva to create images can be a massive boost to your business. 

 

Paid adverts

Facebook paid ads can help you fulfil your business goals. You can easily create and launch your business ads. As well as being able adjust your budget when you need to in order to meet your goals. You can target specific age ranges, gender or locations to reach your target audience. With paid ads, you can choose your call to action. Whether that is to increase page likes, boost engagement, encourage people to visit your website and make a purchase or claim an offer. Using specific short calls to actions on your ads such as ‘shop now’ or ‘buy now’ can also be very beneficial. 

Carousel ads on Facebook are a great way to promote multiple products. With this ad option you can include up to 10 images and/or videos. All with calls to action for your audience to swipe through. If your audience sees something they like, they will be directed to the buying page as soon as they click on your ad. This makes the sales process straightforward and seamless. 

 

Implement tracking – Facebook pixel & Google Analytics

Implementing tracking is the best way to see what your followers and customers like online. 

Facebook pixel is an effective marketing measuring tool that can track your customer activity on your website. Not only will you get a better understanding of your visitors behaviours but you will also be able to re-target them to products or services that have shown interest in. 

What are the posts that are the most successful at creating leads and sales? Using data from Google Analytics enables you to tailor your marketing strategy to what is popular and what actually works. Don’t forget you can also do this with your review section. Take note of what you could keep the same or change in order to get them to purchase again. 

 

Social Media Marketing with Yellow Box Marketing 

If you are needing help with paid advertising on Facebook or organic social posts, get in touch with us today at [email protected] or on 01642 715340. We have experience in social media management and targeted advertising to help drive your website traffic and boost your sales. 


3 Reasons Why Your Brand Should Be On Social Media

Posted on: November 19th, 2021 by The Yellow Box Team

If you haven’t done so already, joining social media should be the top priority of your digital marketing strategy. Having a social media presence is a fast and effective way to reach your customers, gain valuable insights on your industry and consumer behaviours. It is also a great way to grow your brand awareness.

With over 3.78 billion daily active social media users in 2020, it shows how important having an online presence is when it is so easy to reach such a large audience.

Not only is social media used as a social network but it is also a great way to digitally advertise your brand and products.  



Your audience is


Firstly, social media is arguably the easiest way to get your business in front of a large audience. Whether that’s building relationships with your existing customers or reaching out to potential customers.

Customers choose brands to buy from based on trust and recognition. By posting regularly online you can build and prove your credibility. 

Social media management is also an effective customer service management tool. Simply be present on different channels based on your customers preference. By proving to your audience you provide responsive, rapid replies to queries, you build up a loyal customer base. 

Social media has the ability to humanise your company. Through posting glimpses of behind the scenes on your feed it make audiences understand what your company represents. When you are regularly active, sharing content and commenting on popular social networking sites, you are personifying your brand.

For this reason, having a better connection with your audience will lead you to more loyal customers as studies show 72% of users are also likely to recommend a brand to others after having a positive experience with it on social media.

Your competitor is

 

Social media is part of competitor research. You can see what people in the same industry as you are doing, their pain points and how you can utilise that. So you can use this information to influence your content ideas and other areas of your marketing strategy.

Looking at your competitor enables you to see how competitors are engaging with their customers. So you can see what tone of voice they are using and what they are offering.  Additionally, you can also see what their audiences are asking them. As a result of this, you can work out how to respond to their questions on your own page.

Furthermore, you don’t want your competitors to be on a social media platform that you’re not. This runs the risk of potential customers choosing them over you. However, a positive interaction on social networking platforms can lead to customers picking you over your competition.

Also, with your social media presence you have the ability to establish strong brand authority. This is done by showcasing your extensive knowledge about your product and industry in comparison to others in your field.

You’ll also benefit by easily seeing what’s new and trending in your industry. Online networking sites can give you valuable industry insights which can alter your social media strategy. 

 

Social Media


You can target your audience with specific content and drive them to your website to purchase your service or product


Social media sites such as Facebook, Instagram and Twitter can gather information on the audience your brand is targeting to help you tailor your content as 75% of people buy a product after they see it in their social media feeds. You have the ability to find out everything about your potential buyers from age, gender, location and interests.

These analytical tools allow you to monitor how well your posts are doing. By actively taking steps to improve your content through analysing your click through and engagement rates, you will positively impact the overall growth of your company.

In addition, you can regularly ask your customers for feedback about your services/products on social networking sites. As a result, you will be able to make sure you are delivering exactly what your customers want. 

Social media ads are an extremely cost effective way to share content and promote your brand on Facebook and Twitter. In addition, they let you choose to only show ads to the most qualified demographics.

Compared to traditional marketing, online adverts are lower in cost and can be tailored around your budget and needs. As a result, they are beneficial as they let you share information directly to your target audience.

With targeted online campaigns you can design them to increase focus and improve your ROI. With the knowledge online analytical tools provide you with, your targeted campaign will expose you to your key audiences.


Social Media Marketing With Yellow Box Marketing 


At Yellow Box Marketing we provide social media marketing so we can help you promote your business, interact with your customers and keep your business pages active.

Working with a social media strategy will lead to greater customer satisfaction and improve your brand loyalty. As well as, better SEO rankings and increasing your engagement rate.

Get in touch today with us today on [email protected] or call us at 01642 715340 to see how we can increase your website traffic and manage your social media through targeted adverts.


5 Ways to Drive Traffic and Boost your Sales this Black Friday

Posted on: November 5th, 2021 by The Yellow Box Team

Now Black Friday isn’t just a one day shopping event, it’s the full weekend ending with Cyber Monday. Therefore it is the ideal event to drive more traffic and boost sales on your website.
Black Friday is the perfect time for people to start Christmas shopping and they want to find the best Black Friday deals possible. This means it’s important to be prepared with your marketing, especially as results from an analysis on Google Trends data shows that search interest in Black Friday sales is starting earlier each year.


Email Marketing

During the Black Friday weekend, email marketing is a cost effective and quick way to expand your customer base whilst increasing your profit. A pre launch campaign and email list can transform your sales revenue.

Email marketing can also allow you to set up a cart abandonment email campaign to redirect your customers back to the products they were interested in buying. If sent within minutes, this can also stop your visitors going and buying from a competitor instead. You could even include discounts or rewards in your abandon cart emails to entice potential customers to make their purchase.

Make your subject line stand out. It is likely you’ll have your competitors targeting your mailing list too. So you need to be confident that you have a subject line and email content that is eye-catching. The subject line is the first thing people will see, so make it appealing!

 

Build up anticipation on Social Media

In the weeks and days leading up to Black Friday you should start your social media marketing campaigns to create anticipation and excitement about your brands deals.

As well as using your regular Instagram hashtags, use Black Friday hashtags like #blackfriday #cybermonday #blackfridaydeals #blackfridaysale. Then you are not only making your current followers aware you’re taking part in online Black Friday sales, but potential customers can discover you too. You can experiment with different Black Friday hashtags throughout the weekend. This allows you to see which ones get more likes and higher engagement.

You can use social media to give your followers sneak peeks of the products and discounts that will be involved in your Black Friday sales. You can get creative through gifs, videos or photos. This helps customers pre plan what they want to buy from you and helps those who have no idea what they are looking for. You can also attach direct links to your posts and stories to help streamline the buying process and the customer’s journey.

You can also offer social media channel specific deals such as ‘extra 10% off with this Instagram exclusive code’. This gives your followers extra incentives whilst still driving Black Friday traffic to your site and boosting your online shopping sales.

Black Friday

Increase your ad spend

Black Friday and Cyber Monday is a great time to increase your ad spend. If you plan to advertise on platforms such as Facebook, consider increasing your ad spend a few days before Black Friday. This gives your ad time to optimise for conversions and enables you to make any adjustments before the actual holiday shopping event. However, try and not make any important changes to your Facebook ads during Black Friday Cyber Monday. The Facebook algorithm will start over it’s learning phase about your ad which can take a while.

Inevitably, bidding on social media ads to aim at your target audience will become more expensive during this period. This is because there will be an increased number of advertisers trying to reach potential shoppers with Black Friday ads on Facebook and Instagram. That is why it’s important to bid before Black Friday and Cyber Monday when ads will be less expensive but will still get you in front of your intended audience. It is also a great time to invest in lookalike audiences so you can reach new customers that are very similar to your existing ones.

 

Optimise your website

Black Friday is most likely the time you’ll have the most traffic to your site. So you want to make sure it’s optimised to handle the amount of visitors and convert them to customers as last year 7 out 10 online sessions were on mobile.

Customers want to see exactly what they are buying so you need high quality images with a fast load time to really grab your potential customers’ attention. This is vital when it comes to viewing on mobile. Your site needs to be mobile friendly with a quick page speed, so your visitors can navigate your website easily.

One click buying is perfect for enabling your customers to check out quickly and for you to guarantee a sale on Black Friday. By having a secure mobile wallet with customer information instantly available such as Paypal, Google Pay or Apple Pay, you can allow for a checkout within seconds. Alternatively, guest checkouts are a great option. They allow for a quick checkout that won’t require a lot of effort, but you’ll still get the necessary customer information.

Your customers will be scanning your website and product descriptions to try and get as many of the best Black Friday deals as possible. This means you’ll want to update your product descriptions beforehand to make them detailed but straight to the point.

 

Create a gift guide

Black Friday can be the opportunity for people to buy from you for the first time, so it’s important to speak in a broader term about your brand and products/services. By creating a gift guide you will not only highlight your deals and products but it can give a sense of direction to new visitors to your site.

A gift guide is easy to navigate as it highlights a list of curated products for different occasions and products. You can choose to target a specific audience based on price, interest, gender and age etc. For example you can create category pages or landing pages to show visually different segments such as ‘for her’, ‘for him’, or ‘christmas gifts’. A gift guide can also be used to promote your Black Friday 2021 event through posting it on your social media platforms and including it in your email campaigns for a wider reach.

 

 

Black Friday sales are an ideal opportunity for you to build your traffic in the long term and increase your overall revenue. So, to get the most out of Black Friday and Cyber Monday 2021, simplify your checkout, start your marketing early and clearly advertise what you have on offer. Make sure to consider your customers at every step of the process and provide them with a memorable shopping experience.


How To Link Your Facebook And Twitter Accounts In Less Than 30 Seconds

Posted on: June 26th, 2013 by The Yellow Box Team

To save time logging in to two websites to post the same status, you can link your Facebook and Twitter accounts so they post simultaneously.

Once your accounts are linked every time you post a status on Facebook, the same status will automatically be posted on to your Twitter feed for all of your followers to see.

Read the full article…


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