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Different Types of Videos to Market Your Business

Posted on: December 17th, 2021 by The Yellow Box Team

It is easier than ever for potential customers to watch video clips online from your business. Whether it’s on social media, your website, or in an email campaign, engaging with video marketing has numerous benefits. Creating online video content can be a big factor in drawing in your audience’s attention, but what are the different types of videos you can use to market your business, and what are their purposes? 


Company Culture Videos 

Company culture videos are a great way to connect with your potential customers and clients. Through these videos, you can show off your company’s personality and values. 

Content such as ‘meet the team’ is ideal for putting faces to your business and making that human connection whilst adding authenticity to your company. This helps create trust between your business and your customers- which then creates leads and sales. 

Company culture videos can also be beneficial when it comes to hiring new staff. They give an insight into the people behind the company and the working environment.
With company culture videos you will want to focus on your mission and the values you want to get across to your audience. 


Product videos

Product demonstration videos can show off the features and benefits of what you are selling. They can show your customers why they need your product or service. These are beneficial videos for converting those customers who are in the awareness or consideration stage of the buyer’s journey. Product videos usually spark questions and could be the time that your audience will engage with you on a personal level.

As well as product demonstrations, product updates are also helpful to your existing customers. They will keep your customers up to date with the latest upgrades and releases. Your product video should generally run anywhere from 2–5 minutes for the best engagement results.


Explainer videos 

Compared to product videos, explainer videos are more educational. Your audience should come away from your video with extra knowledge. They are especially important if your business offers a service that isn’t easily understood. Ideally, they’d be placed on your homepage or landing page so your customers don’t have to go searching to recognise what you are all about. It is important to remain clear and concise with the information you provide. 

Explainer videos have the potential to be shareable content assets, so aim to make them engaging and try to connect with viewers on an emotional level.

You can share your ‘how to’ tips or a step-by-step tour. Even if you are just addressing your frequently asked questions, the explainer videos are something that can enhance your marketing strategy. These types of videos are great for establishing expertise and authority in your industry. 


Testimonial and case study videos

Testimonial videos are important to showcase the quality of your product or services. People love seeing real-life case studies of when something has been a success. How many times have you looked at the reviews section before making a purchase? People trust people’s opinions. 

Case studies showcase your work and explain to the viewer what you’ve achieved. They help show the journey to the end result. 

Testimonial videos and case studies are valuable to your marketing plan as they can be posted to your social media channels to show potential customers what others think of your business. They can also be reused so are beneficial in the long term too. 


Promotional videos

Usually, between 1-3 minutes, promotional videos typically involve a call to action. Whether it’s to sign up to a newsletter/event, contact/visit you, save a date or visit your website, these videos can make your audience aware while giving them a feel for your business. Promotional videos are like personal invitations in a video format. 


Behind the scenes videos 

Behind the scenes, videos are perfect for social media. They give that extra insight into what the day-to-day life is at your company. You can post them on your social platform feeds or even on Instagram, Facebook, or Snapchat stories for when you’re out and about. Many of these videos could even be filmed on your mobile devices, so you don’t even need any professional equipment as long as you still produce a high-quality video. Your goal with behind-the-scenes videos is to both inform and entertain. 

@yellowboxmarketingCreating video content for a local Italian restaurant 🐷🍕 #videography #TakingCareOfBiz #JamieMovie♬ Baby Work It – Your Favourite Garçon


Video Production at Yellow Box Marketing 

At Yellow Box Marketing, we have experience in creating high-quality 4K videos for your website, social media, and marketing campaigns. We will take care of everything from video production to video editing. Contact us today at [email protected] or on 01642 715340 to see how we can plan, create and share content that benefits your business.


What are the benefits of Video Marketing?

Posted on: November 12th, 2021 by The Yellow Box Team

Video marketing is an essential tool for any business, no matter what sector you are in. Using video is advantageous for many aspects of your business. From raising brand awareness and driving sales to promoting your products or services and establishing a relationship with prospective customers.

Video marketing is helpful at all stages of your buyer’s journey. Whether it’s awareness, consideration or when they’re making a decision. Following watching a video, could be the time your prospective customer starts to follow your brand online or turns into a sale.

Brand awareness


Video can increase your brand awareness. This is because brand awareness deals with the emotions and values that people associate with your brand, and videos can portray just that!  Creating videos for various campaigns can be crucial for connecting with your audience and raising your profile. Subsequently, this will have a positive effect on other areas of your business.  


By posting videos on your social media channels too, you can gain social likes and shares that will help reach your target audience and increase your brand awareness. So, if you want greater engagement, video content is essential. Especially, since it is very accessible and easy to share.

Staying relevant to consumers by communicating brand values and culture is essential to building brand awareness. With regular online content, you will increase your visibility and become known as a reliable source before your prospective customers turn to your competitors.

Build trust with customers

Videos enable you to give a behind the scenes to your business. They can add a human touch to your brand which is beneficial as a smile or face led video leads to a 13% lift in video view rate and will then lead to a rapport being built with your customers.

Trust is the foundation of sales.  So, there is no better way to gain it than through videos on your social media, emails or website. It is also a beneficial way to find out what your audience likes and produce more video content that is the most engaging.

One way to build trust with your videos is through storytelling. Storytelling is key when it comes to video marketing. It allows you to connect with your audience by showing and telling who you are. Video marketing can show what your business is all about whilst leaving a memorable impression on your target audience.

The benefit of making it personal means you don’t even have to have professional videos. For instance, video content from your phone for live social media videos or Instagram reels are ideal for encouraging people to engage with your page.


Increase leads and sales

Furthermore, video marketing can help you increase leads and sales. You can streamline your buyer’s journey process and stand out from competitors. You can produce videos for every part of the awareness, consideration and decision stages. By including calls to action in just one video could push your potential buyer into investing in your product or services.

Another great way to use video content to increase leads and sales is through having an ‘explainer video’ on your product service landing page as 90% of users say that product videos are helpful in the decision process and almost 50% of internet users look for product related videos before purchasing. 

Product tutorial videos are also effective because they can help you show customers how the products work and what to expect in real life before they make a purchase. Additionally, 1:1 short targeted videos work well too. They can be personalised and sent to various demographics at various stages of their buyer journey.


Here are some statistics for you to see for yourself how effective video marketing can be for your business-


  • 76% of businesses say video has helped them increase sales
  • 80% of marketers say video has increased time spent on their website
  • 83% of business believe that video marketing gives them a good ROI
  • 81% of customers have been convinced to buy a product or service by watching a brand’s video


Your video collateral can stay relevant long after it is first released. Therefore, it can be repackaged in different areas of your overall marketing strategy. For example, as part of a blog post or email and social campaign. Subsequently, this enables you to continuously introduce new prospective customers to your brand.

Videos are quick and easy to consume. So, it also allows you to grab your audience’s attention whilst educating or entertaining them.
In short, there is no better time than now for you to invest in your video marketing strategy. 


Video Marketing with Yellow Box Marketing


At Yellow Box Marketing we can help you create high quality 4k videos for your website, social media and marketing campaigns with our video production services.  We have experience producing videos for businesses in every industry. So if you want to tell your story, deliver your business message and educate your audience through a promotional video, contact us today at [email protected] or on 01642 715340.


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