The Perfect Instagram Bio Formula


Struggling to write the perfect Instagram Bio formula?  This little guide can help!

SEO optimised name + value proposition + call to action + relevant website link = the perfect Instagram bio.

Let’s break it down…

SEO Optimized Name

In order to come up in searches on Instagram, be sure your bio includes your job title. For example, Yellow Box Marketing- we’d make sure to include web design, e-commerce, videography and digital Marketing.

Value Proposition

What is your unique value? Your bio is the first thing someone sees when they click on your profile, so let them know how you can help them!

Call to Action

What action do you want the viewer to take? Do you want them to click the link in your bio? DM you? Email you? Let them know.

Bonus Tip:

Don’t forget to update the link in your bio regularly with relevant links. You could even create a linktree for viewers to easily access all of your platforms.


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