Based in Middlesbrough, The Purple Pig offers their customers a twist on a traditional burger joint! Their popular unique dining experience is successful in part due to the high quality of the food and the fantastic atmosphere.
With The Purple Pig’s target market in mind we understood that most traffic would come from mobile users and because of this we built the website with a responsive design that carefully considered what information visitors would find most useful. Deciding that the key areas would be viewing menus, address details and most importantly find the restaurants phone number to make a booking, we implemented a “Click To Call Us” for each restaurant so bookings can easily be made.
We were not wrong and in the first month of launch the “Click To Call Us” button was clicked 1,848 times! In addition, the mobile version of the website has seen a strong majority towards the responsive mobile version of the website, helping to confirm the browsing trends of their target demographic.