Video marketing is multi-purpose and can help you target potential customers at various stages of the buyer journey. From awareness to closing your sale. We know that video marketing can be extremely effective as in 2019, video content was to account for 80% of all consumer internet traffic, but what is it that makes successful video marketing?
Include Calls to Action
Including calls to action are vital for achieving your goals. Whether you are wanting to increase website visitors, improve sales or want someone to actually come down to your shop, calls to action are the best direct way to do it. You can either have someone talking telling your audience your chosen call to action or you can have text on screen. If a viewer has stuck around till the end of the video it shows they’re probably interested. Having calls to action keeps the conversation between you and your audience flowing.
Telling stories allows you to connect to your audience on a more emotional level. You can pinpoint their problems and show how your product or service will give them a solution. Your videos should add value to the viewers. Viewers want to see people like them benefiting from your product or service. Even add in testimonials from other people who have already enjoyed what you are doing. Real-life examples prove that it works. Especially as nearly 80% of people prefer brands that tell stories as part of their marketing.
Show Your Personality
Audiences want to see the people behind your business. Being able to put a face to what you do builds trust with your potential customers and helps them understand your product or service better. Videos that are fun and stand out will make your business memorable. Therefore, creating returning customers. People trust people more than elaborate productions.
Video marketing is a chance to really showcase the features and benefits of your product or service. Show what sets you apart from your competitors. If your audience understands exactly what you are selling, they will be more likely to buy from you.
Target relevant audience
What is the point of producing videos if it doesn’t suit your relevant target audience? Define your target audience beforehand and create buyer personas. Think about what their interests are and what type of videos will work best for them. For example, an explainer video will be more beneficial for complex services, whereas product videos will be good for showcasing the features of products. You also need to think about what type of video will be most effective at each stage of the buyer journey.
In your video marketing, you can give audiences valuable information. You can show them where you are based and what services you offer. By informing your audience you have made their time spent watching your video worthwhile.
At Yellow Box Marketing we have years of video production experience. When planning the video shoot we can work with you to organise the best filming time, locations So if you are wanting a high-quality 4K video for your website, social media, and marketing campaigns contact us today at [email protected] or make an online inquiry.Tags: Digital Marketing, Marketing Strategy, Video Marketing, Video Production