Google Ads is part of pay-per-click advertising and helps drive qualified traffic and your target audience to your business. It can play a vital part in your digital marketing strategy, especially if you are wanting to see quick results.
If you are still unsure whether to start advertising on Google, here are some reasons why your business should use Google Ads-
Increases Leads and Customers
Google Ads puts you right in front of your target audience. This means it can increase your website traffic, boost your incoming phone calls and in-shop visits.
Unlike social media, you’re targeting people who are looking for your product or services. They help your business answer the questions of potential customers which could lead to further leads and sales.
You can see Fast Results
It provides you with quick, straightforward results and reports of your campaign. You can monitor how much you are spending and how many clicks you are getting in your paid search campaign.
Although Search Engine Optimisation is an important part of any business, it can take a while to appear higher in the search queries. Whereas Google Ads will have your company appearing right at the top – meaning you are the first thing people will see.
Allows for a range of targeting purposes
You are able to create different types of campaigns that will target users at different stages of the buyer journey. For users who are ready to buy, paid ads on Google get 65% of the clicks.
With search ads, you are able to target one ad to multiple pages about certain topics at once. You can also target your audiences through who they are, their interests, what they are researching, and if they have interacted with your ads, website or app.
With tools such as SEMrush, you will be able to see how much traffic certain search terms are getting so you can determine which keywords will be worthwhile for your advertising campaigns.
You can also determine whether your ad copy will be aimed to reach a broad audience or a local ad group. This means you can target people by locations you cover.
With Google Ads, you can choose how much you want to pay. Google Ads is based on a bidding system so you choose the maximum bid you want to pay for a click on your ad and the higher you bid, the higher you will place in the search engine. You can also put constraints on your daily spending on the costs per click to suit you and your business. Also, once you’ve monitored your performance you can adjust your budget depending on results.
Increase Brand Awareness
By being at the top of search results your brand will become more recognisable, even if users don’t immediately buy from you. When users repeatedly see your brand, they’ll begin to trust you. The more you repeat these things consistently, the stronger your brand becomes, and the more trust you earn with prospects. Even if someone doesn’t click on your website or landing page, they will still be able to see your brand, tagline and description of what you offer which could lead to interest and sales in the future.
At Yellow Box Marketing, we have experience in creating and maintaining campaigns with Google in order to make sure businesses get the best possible return of investment. To start a pay per click advertising, contact us at email@example.com.